About Me

I am a Senior Digital Marketing Manager with deep expertise in PR, marketing, and digital content strategy, delivering measurable impact across both B2B and B2C environments. I have partnered with globally recognized brands including Google, Amazon, Disney, and more, leading digital and communications strategies for organizations ranging from high-growth startups to $800M+ enterprises.

Currently, I serve as Senior Digital Marketing Manager for Harbor Picture Company and Publicis Production, where I lead multi-channel digital marketing, social strategy, and content operations for two premier production and post-production organizations within the global Publicis Groupe ecosystem. In this role, I oversee brand positioning, platform strategy, campaign execution, and performance optimization across social, editorial, and owned channels—supporting awards-driven marketing, artist-led storytelling, and high-profile industry visibility.

Based in Brooklyn, NY, my background spans PR, marketing, and digital content leadership across fashion, entertainment, technology, wellness, and creative industries. My work centers on building scalable content ecosystems through strategic storytelling, social media management, CRM integration, SEO optimization, and data-driven analysis. I bring advanced experience across platforms including Sitecore, HubSpot, Mailchimp, and Google Analytics, using insights to drive engagement, brand authority, and ROI.

Throughout my career, I have led global digital content strategies, optimized audience engagement across websites and social platforms, and supported high-profile activations and thought leadership initiatives tied to major industry moments such as Cannes Lions, New York Advertising Week, and UN Climate Week. My approach balances creative intuition with operational rigor—ensuring content not only resonates but performs.

Previously, I served as Digital Marketing Manager at BBXO, overseeing the digital presence and campaign strategy for four formalwear brands: Betsy & Adam, Xscape Evenings, Blondie Nites, and Ghrail NYC. I developed brand-specific content strategies, managed multi-platform campaigns, allocated budgets, and drove customer growth through continuous performance analysis and creative optimization.

Additional experience includes:

• Content Marketing Manager, PR Concierge
  Led PR, digital content, and strategic communications initiatives for globally recognized brands across creative industries.

• Digital Content Manager & PR Executive, Technicolor Creative Studios
  Directed PR campaigns, digital marketing programs, thought leadership initiatives, and internal and external communications for a global creative technology organization, while supporting major industry events and executive visibility.

• Earlier in my career, I taught in the NYC public school system. This experience continues to shape my understanding of storytelling, audience psychology, and clear, impactful communication—skills that remain foundational to my marketing leadership today.

My Approach

I operate at the intersection of creativity, strategy, and data. I specialize in clarifying brand voice, elevating storytelling, and building marketing systems that scale while thoughtfully incorporating new technologies and data-driven tools. I am driven by the challenge of transforming complex ideas into compelling narratives that deliver tangible business results.

Skills & Expertise

• PR & Communications Strategy

• Short- and Long-Form Copywriting

• Digital Content Strategy & Execution

• Social Media Management & Growth

• SEO Strategy & Optimization

• Influencer & Creator Management

• Email Marketing & CRM Strategy

• Paid Social Strategy & Budget Management

• Event & Experiential Marketing

• Analytics, Reporting & ROI Optimization

Tools: HubSpot, Mailchimp, Klaviyo, Google Analytics (GA4), Google Tag Manager, Sprout Social Analytics, Hootsuite Analytics, LinkedIn Analytics, Instagram Insights, Meta Business Suite, TikTok Analytics, YouTube Studio, UTM tracking tools, A/B testing tools, Google Ads, Meta Ads Manager, LinkedIn Ads, Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads Manager, WordPress, Squarespace, Wix, SEMrush, Google Search Console, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Canva, Figma, Frame.io, Vimeo, Cision, Muck Rack, Meltwater, Asana, Airtable, Monday.com, Slack, Google Workspace, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Box, Dropbox, Google Drive, Eventbrite, Clio Awards Platform, Cannes Lions Platform, D&AD Platform, Shots Awards Platform, ChatGPT, and more.

Personal Background

Born and raised in Washington, D.C., I grew up immersed in the city’s street arts and music culture, which sparked a lifelong appreciation for storytelling and human connection. Now based in Brooklyn, NY, I bring both creative sensibility and strategic discipline to my work while actively leveraging emerging technologies and evolving digital platforms to enhance storytelling, streamline workflows, and drive smarter, more impactful marketing outcomes.Education

Oberlin College
Bachelor of Arts in Psychology
Minors in Africana Studies and Sociology

Relay Graduate School of Education
Dual Master’s Degree in General and Special Education (Grades 7–12)
Initial Certification: Students with Disabilities, Grades 7–12